Study and interview in Switzerland’s BILANZ

‘The Perfect Storm’: under this headline, the latest issue of BILANZ carries an exclusive report on our new study of the Swiss consulting market. Marc Kowalsky paints a picture of an industry changing more profoundly than ever before: success-based fees are displacing fixed day rates, artificial intelligence is shaking the business model to its very foundations, and there is growing demand for entrepreneurial personalities who share the risk with the client. All the more striking is how stable the top remains: in the ranking, BCG, McKinsey and Bain continue to lead, followed by Oliver Wyman and AlixPartners. In the accompanying interview, Bianka Knoblach and Dietmar Fink explain why reputation works as a long-term advance of trust, why results now count for more than thought leadership – and how the consulting business is changing.