WGMB study in manager magazin: How consultants are reshaping Germany’s competitiveness

Currently, management consultants are expected to do one thing above all: help German companies regain their competitive edge. At the same time, in the age of AI, they themselves are under unprecedented pressure to perform. This “two-front transformation” is reshaping the business of McKinsey, BCG and their peers. “Execution is everything now,”writes Eva Buchhorn in her cover story for manager magazin. She portrays an industry that must reform itself just as much as it transforms the businesses of its clients. Our new 2,500-page study shows who is succeeding particularly well—and in which areas. manager magazin is reporting exclusively on the results.