Champions Workshop in Berlin

In a small, exclusive circle, we met in Berlin with the founders and partners of the group of companies that bear our Hidden Champions seal. The discussion focused on how the seal holders – collectively and individually – can better position themselves against global competitors such as McKinsey, Bain and BCG. We were delighted to welcome two prominent guests to this event: Pierre Deraëd, former Vice President at Bain & Company, who for more than a decade was responsible for Bain’s brand strategy in German-speaking countries and ultimately in EMEA, and Steffen Klusmann, who as Editor-in-Chief of SPIEGEL, manager magazin, Capital and Financial Times Deutschland over the past two decades has shaped business reporting like no other. As well as giving exclusive insights into their work, they also shared practical tips and tricks on how they believe hidden champions can position themselves more strategically.